• April 16th, 2016

Assignment 2: External and Internal Environments of Apple

Paper, Order, or Assignment Requirements

ANSWER ALL QUESTIONS BELOW. MAKE SURE TO FOLLOW THE REQUIREMENTS OF THE GRADING RUBRIC. (attachment)

Write an eight to ten (6-8) page paper in which you:

Choose the two (2) segments of the general environment that would rank highest in their influence on Apple Inc. Assess how these segments affect Apple and the industry in which it operates.
Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for Apple. Evaluate how well the company has addressed these two (2) forces in the recent past.
With the same two (2) forces in mind, predict what Apple might do to improve its ability to address these forces in the near future.
Assess the external threats affecting Apple and the opportunities available to Apple. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
Give your opinion on Apple’s greatest strengths and most significant weaknesses. Choose the strategy or tactic Apple should select to take maximum advantage of its strengths, and the strategy or tactic Apple should select to fix its most significant weakness. Justify your choices.
Determine Apple’s resources, capabilities, and core competencies.
Analyze Apple’s value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Identify how the six segments of the general environment affect an industry and its firms.
Identify the five forces of competition.
Analyze the external environment for opportunities and threats that impact the firm.
Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.

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