• July 16th, 2015

American Airlines

Paper, Order, or Assignment Requirements

 

 

Please use Assignment Reference as a reference

  • Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in strategic management and business policy: Globalization, innovation, and sustainability (14th ed.). Upper Saddle River, NJ: Pearson.
  • APA Information
    • In-text and reference citations are required for all written responses.
    • Please include page number when you reference the information

Respond to the four writing prompts below. Your responses must include information from the course materials and from outside research, including at least two resources from the CSU Online Library and at least two online sources. Suggestions for online sources can be found in Appendix 12.A in the textbook (reference is listed above).

 

1.Create a case study summary of the company(American Airlines) including a general overview of the company and its external environment, a list of its current strategies and objectives, and a financial analysis of the company using ratio analysis.

 

  1. If the company continues with its present strategies and objectives, where will it be in five years?

 

  1. If you were the CEO of the company, what strategies would you recommend and why?
  2. Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers.

 

Note: *****If you paraphrase or quote words or ideas from the course textbook or other resources, you should cite your sources using APA guidelines and include page number. The case analysis should be at least eight pages in length. *****

 

 

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