• October 5th, 2017

3-2 Final Project Part I Milestone Two

Paper , Order, or Assignment Requirements

3-2 Final Project Part I Milestone Two: Target Market Analysis
Using the template provided for this milestone, submit a short paper in which you conduct a target market analysis. This analysis should focus on the new product the pet supply company is selling, not the company itself. It should provide information about the demographic (age, marital status, education, income, etc.), geographic (physical locations), and psychographic (personality, values, opinions, attitudes, interests, and lifestyles) of the potential target market. Based on this analysis, you will then need to discuss the needs and wants of your target market and how this new product will either appeal to a want or fulfill a need.
For additional details, please refer to the Final Project Part I Document and the Final Project Part I Milestone Two document in the Assignment Guidelines and Rubrics section of the course.
The name of the pet food I chose was “The Soul Nurturer”

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