• April 18th, 2016

5.3 Individual Case Study

Paper, Order, or Assignment Requirements

Airline distribution systems are undergoing a dramatic change in the way airline tickets are distributed with the influence of new technology, low-cost demands, and the changing needs of the customer.

Follow your case outline and integrate answers to the following questions for this case study research activity:

What are the specific advantages for the airlines to control the ticket distribution? Does this strategy vary from airline to airline? Discuss the strength and weaknesses for these distribution systems.
How has the government reports changed or influenced airline distribution systems?
Review at least two airline websites as you apply the Chapter 10 Marketing Insight 10-4: Questions to Ask When Developing Successful Commercial Web Sites in your Marketing Management textbook
The following resources will provide information on recent trends in airline distribution systems. Note: you may need to manually search for these articles through the Hunt Library.

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