• November 5th, 2018

Summative Assessment 2. Project

Paper , Order, or Assignment Requirements

The owner of a new animal training school, which uses a special new technique and claims to be able to teach dogs read, contacts your advertising agency.
The short-term goal of the new training school is to expand its small premises on the outskirts of Brisbane to a nationally recognised company with many school in all the major cities and large provincial towns
The long-term goal of the school is to expand, over a 10 year period, from its base in Australia into America.
Describe in a report form how you would put together a team to :
• Conduct market research
• Develop product knowledge
• Examine the situation including previous marketing activities and decide on a plan of action
• Clearly describe the goals that you have set
• How you would allocate roles and responsibilities to individuals members of your team
• What resources will you required (including team members)
• Set realistic timeline for your campaign
• Describe how you will obtain budget figures and relate actual cost to the budget
• Compile and attach an agenda for the inaugural team meetings
• Outline promotional activities that should be planned and some advertising methods that could be used but may not be appropriate
• Detail why, in your opinion, they would not be appropriate
• Describe how you intend to set up relationships with relevant groups and what groups would be targeted
• What networks will be used to assist in the promotion
• What brainstorming is and why it can be useful
• Review marketing activities

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