• October 7th, 2018

Market Analysis Of Singapore

Paper , Order, or Assignment Requirements

– Going to bring in fast food franchise from South Korea (Lotteria) into Singapore.
– Do write in a way where it is a right choice to bring in the fast food franchise.

1. Market Analysis
2. The Six Macro Trends of the Environment
a. The Population/Demographic Environment
b. The Economic Environment
c. The Sociocultural Environment
d. The Technological Environment
e. The Ecological Environment
f. The Political/Legal Environment
3. Market Size and Growth Rate
4. Unmet Needs of the Target Market and the Attributes to Serve Them

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